The 8 Best Email Template Builders of 2025: Reviewed & Compared

Specialized tools are essential for executing effective email marketing campaigns. These template builders help marketers optimize their workflow while maintaining quality and brand consistency.

Our analysis evaluates leading platforms against a uniform set of functional criteria. This structured methodology identifies the optimal solution for your specific operational needs.

How We Evaluated the Tools

We assessed each email template builder against these critical factors:

Email Types & Features

What kinds of emails can you create? 

Our evaluation assessed the range of supported email formats, from basic newsletters and transactional messages to advanced AMP emails. We also cataloged each platform’s capacity for interactive content, including features like image carousels, surveys, and accordions.

Responsive & Compatibility

How well do emails render across devices and clients? 

We tested mobile responsiveness, preview capabilities, and compatibility with modern email features like dark mode. This ensures your emails look professional regardless of how recipients view them.

Automation & Personalization

How does the platform integrate automation into the email marketing process?

This analysis measures the sophistication of each platform’s automation for personalization, reviewing workflow integration, dynamic content, triggers, and scalable campaign management.

Pricing & Plans

What’s the cost structure? 

We analyzed free plan availability, export limitations, and how pricing scales with features and usage requirements. This helps you understand both initial accessibility and long-term value.

Top 8 Email Template Builders: Detailed Comparison

Strategic tool selection directly influences email marketing performance. We have evaluated the top eight platforms using a consistent methodology. The following analysis details our 2025 recommendations.

1. Stripo

Stripo is an email design platform that enables users to build professional emails. Its drag-and-drop editor and full HTML capabilities serve a diverse clientele, from freelancers to large enterprises. The platform offers extensive no-code design options alongside advanced technical control.

Key features include 1,600+ templates, interactive elements like image carousels and surveys, and collaboration tools. It integrates with 80+ email service providers and supports AMP emails. The system ensures responsive design with mobile preview and dark mode optimization.

Automation features include reusable content blocks, auto-product cards, and multilingual support. These integrate with marketing platforms to deliver personalized, dynamic content.

Pricing & Plans:

• Free: 4 monthly exports.
• Basic ($15/mo): 50 exports, premium templates.
• Medium (~$45/mo): 300+ exports, collaboration.
• Pro/Business (~$95+): Advanced modules, API access.
• Enterprise: Custom pricing, white-label, SSO, dedicated support.

Case Study

Hyatt partnered with Stripo to overhaul its outdated email system. Using Stripo’s reusable modules and translation tools, Hyatt rebuilt its transactional emails for reservations, check-ins, and events. The team integrated dynamic personalization from its Hyatt Bellhop System.

They established a component library to accelerate production and slash localization time. Litmus testing guaranteed cross-device consistency. Despite tight deadlines and limited resources, the new emails drove a 15–30% lift in opens, clicks, and conversions.

Stripo was founded in 2017 and currently employs a team of approximately 70 people. The platform maintains excellent user satisfaction, earning a 4.9/5 rating on both Capterra and Software Advice.

2. Beehiiv

Beehiiv is a platform for building and monetizing newsletter audiences. It is designed for content creators and publishers who are growing a subscriber base. The system provides 

• Drag-and-drop editor, 
• Mobile-friendly templates,
• Built-in tools for generating revenue. 

It also includes features for dividing an audience into segments and for adding interactive content such as surveys and polls.

Beehiiv capably manages fundamental newsletter production with responsive templates and mobile previews. However, the platform does not support AMP email formats and offers restricted design customization. 

Its automation tools provide essential segmentation and trigger-based messaging. These features lack the sophistication for intricate e-commerce workflows or deep CRM system integration. While sufficient for standard publishing, Beehiiv shows constraints in advanced personalization, multi-stage customer pathways, and granular performance analytics.

Pricing & Plans:

• Launch: Free for up to 2,500 subscribers.
• Scale: Starts at $49/month.
• Max: Starts at $99/month.
• Enterprise: Custom pricing for 100k+ subscribers.

Beehiiv provides robust growth and monetization tools for newsletters. However, its costs scale with your subscriber list, and its design features are less sophisticated than dedicated email builders. The platform works best for publishers who will operate entirely within the Beehiiv ecosystem.

Case Study

Tyler O’Shea, founder of The Underdog Newsletter, replaced Facebook ads with beehiiv Boosts to acquire higher-quality subscribers. 

The move added 2,000+ new readers, raised open rates to 57% with 15–20% click-throughs, and improved engagement through segmentation and sponsorships. Beehiiv has since become his primary channel for growth and monetization.

Beehiiv launched in 2021 and has a growing team of between 140 and 190 employees. On the review platform Trustpilot, the company holds a rating of 3.6 out of 5.

3. Beefree

Beefree is a collaborative, code-free email design platform. Its core focus is a fast and intuitive drag-and-drop editor for building professional emails. As a specialized design tool, it serves marketers, SMBs, and agencies who prioritize speed and simplicity over a full marketing suite.

Core Capabilities:

• Drag-and-drop email builder;
• Extensive template library;
• Modular content blocks;
• Real-time collaboration tools;
• Clean HTML export;
• Mobile preview functionality;
• Dark mode optimization;
• ESP integrations.

The platform handles standard email formats like newsletters and marketing campaigns, but its interactive elements are limited to basic options such as accordions. 

While it produces clean HTML code that could theoretically be used for AMP email development, this requires additional manual coding work. The responsive templates include mobile preview and dark mode guidance, though these are standard features in most modern email builders.

However, Beefree’s primary limitation is its lack of native automation and personalization features, functioning instead as a design-focused tool that relies on external ESP integrations for workflow automation and dynamic content implementation. The pricing structure provides good entry-level accessibility but scales significantly for team features.

Pricing & Plans:

• Starter (Free): Ideal for occasional projects.
• Professional ($25/month): Best for solo creators.
• Business ($134/month): Designed for mid-sized organizations.
• Enterprise (Custom pricing): Tailored for large businesses.

While excellent for rapid template creation and collaborative design, users must connect Beefree with other marketing platforms to access automation capabilities, and the platform offers limited advanced design customization compared to code-forward alternatives.

Case Study

Rice University replaced its outdated Blackbaud Internet Solutions email builder with Beefree to overcome slow, code-heavy design processes. By adopting Beefree’s drag-and-drop editor, saved rows, and brand asset controls, the university reduced template creation time from six hours to 45 minutes—an 85% improvement. 

The shift enabled faster collaboration across departments, consistent branding, and reliable rendering in Outlook, making email production more efficient and user-friendly.

Beefree was founded in 2014 and employs a team of approximately 80 people. The platform earns high user ratings, with a 4.2 out of 5 on Trustpilot and a 4.8 out of 5 on Capterra.

4. HubSpot Drag-and-Drop Email Builder

HubSpot’s Drag-and-Drop Email Builder is an integrated email creation tool within the HubSpot CRM platform, designed for marketers and business users who need to create professional emails without coding or design expertise. 

This email design tool targets businesses of all sizes that want to leverage customer data for personalized email marketing.

Key Features:

• Drag-and-drop email editor;
• CRM-integrated personalization tokens;
• Mobile-responsive templates;
• Mobile preview functionality;
• Automated workflow integration;
• Dark mode compatibility;
• Behavioral triggering capabilities;
• Dynamic content blocks.

The builder works for marketing newsletters, lead nurturing emails, and transactional messages. Its templates adjust for mobile screens and dark mode. The interactive elements are basic, limited to buttons and images. It does not include advanced features like carousels or accordions.

HubSpot’s strength lies in automation and personalization. It uses built-in workflows that start based on user behavior and dynamic content from its CRM data.

Pricing follows a tiered model. A free version includes basic CRM and email features. Paid Marketing Hub plans cost more based on the included features and the number of contacts.

A significant limitation is the exclusive connection to HubSpot’s ecosystem. This makes the tool a poor fit for companies using other CRM systems or needing more design flexibility.

The HubSpot Drag-and-Drop Email Builder was launched in 2019. It is part of HubSpot, a company that employs approximately 7,568 people. The tool receives strong reviews, earning a 4.5 out of 5 on G2 and a 4.5 out of 5 from TechRadar.

5. Litmus Builder

Litmus Builder is an email design and testing platform for large companies. It provides both visual editing and direct HTML editing for creating email templates that display correctly. This collaborative design tool is made for marketing teams, email developers, designers, and big organizations that need guaranteed email display across all email programs.

Key Features:

• Hybrid drag-and-drop and real-time HTML editor;
• Email preview across 90+ clients and devices;
• Modular template system with dynamic content placeholders;
• Interactive element support (accordions, carousels);
• Dark mode compatibility analysis;
• Collaborative workflow tools;
• Advanced email testing and analytics.

Litmus Builder accommodates all email formats, from basic newsletters to complex interactive campaigns. Its core functionality focuses on template creation and testing rather than email distribution. The platform provides comprehensive previews across numerous devices and email clients.

Users must integrate Litmus Builder with external email service providers like Salesforce Marketing Cloud or HubSpot for campaign deployment and automation. 

The platform’s enterprise pricing structure presents a substantial barrier for smaller organizations. At $500 monthly for five users and 2,000 previews, this cost positions it as a premium solution despite its advanced testing precision.

Case Study 

Digital agency Altos used Litmus to streamline email production, cutting creation time by 10%, increasing accuracy by 25%, and boosting deliverability by 20%. This led to faster, data-driven campaigns and stronger client relationships.

Litmus Builder was launched in 2005. The company employs a team of 51 to 200 people. The platform is highly rated, earning a 4.6 out of 5 on G2 and a 4.5 out of 5 on both Capterra and Software Advice.

6. Tabular

Tabular is a web-based application for creating responsive email templates without coding. It serves small and medium businesses, marketing teams, and individual users who require professional, device-compatible emails. 

Core functionalities include a drag-and-drop editor, pre-built content sections, and a centralized brand asset library. The platform also provides testing tools to preview email rendering across clients.

The service offers 37 ready-to-use templates for different purposes, like transactional messages and promotions. This is a smaller selection than many other services provide. The template designs are generally basic and may not meet the needs of brands looking for more sophisticated visual options. 

Its testing feature is useful for checking email display across different programs, though the number of daily previews is limited on lower-tier plans.

A significant limitation is its integration with other software. It only connects to a few major email marketing platforms. Tabular focuses on designing and testing templates; it lacks tools for complex automated campaigns or personalized content. It works best for creating templates that are then used in a separate email marketing system.

Pricing & Plans:

• Free: 3 exports, 5 daily previews, 37 templates.
• Plus ($29): 100 exports, 50 previews, Mailchimp/Klaviyo support.
• Pro ($39): Unlimited exports, 100 previews, 3 team seats.
• Organization ($99): Unlimited exports, 300 previews, 5 team seats.

While Tabular’s free plan offers good entry-level access, the export limits on paid plans may constrain frequent users, and the limited integration options could require manual workflow steps for some marketing platforms.

A relatively new company founded in 2023, Tabular runs with a compact team of fewer than 40 employees. It has garnered strong professional acclaim, reflected in its 4.8/5 score on G2. On the consumer platform Trustpilot, its user rating is a solid 3.7/5.

7. Chamaileon

Chamaileon is a collaborative email design platform that integrates visual design tools with real-time editing. It functions as a specialized template builder for marketing teams, digital agencies, and corporate email designers requiring a no-code solution for email template creation and management.

Key Features:

• Drag-and-drop email editor;
• Built-in image editing tools;
• Real-time collaboration with shareable links;
• Centralized template library;
• 100+ responsive email templates;
• Brand asset management.

Chamaileon offers a solid library of roughly 100 mobile-responsive templates, though this is smaller than most competitors. The platform lacks advanced features, including AMP email support and interactive elements like carousels.

Its primary limitation is poor integration. With few direct connections to email services or CRMs, users must manually export HTML code. This, combined with limited automation, makes Chamaileon a standalone design tool rather than a full marketing solution.

Pricing & Plans:

• 14-day free trial available.
• Paid plans start at $300/month for 3 seats.

The pricing structure represents a significant barrier for many organizations, positioning Chamaileon at the premium end of the market despite its feature limitations. 

Case Study

Kununu, a company rating platform, improved its email results by moving from an in-house tool to Chamaileon. The old tool restricted personalization, required backend changes, and slowed down testing. Chamaileon gave the team more flexibility, design options, and direct support for creating complex blocks. 

During the migration, they also updated their email design system, which improved structure and usability. This led to more than a 10% increase in site traffic from emails and a 2–3% rise in newsletter click-through rates.

Founded in 2013, Chamaileon has a team of 11-50 employees and earns strong user ratings—a 4.5/5 on Capterra and a 4.3/5 on G2.

8. Topol

Topol is an email template builder for beginners with no coding or design skills. It is a web-based tool for small business owners, freelancers, marketing teams, and new users who want a simple drag-and-drop editor. Its features include a large template collection, stock photo access from Pexels, multiple export choices, and team folders for organization.

The platform’s 150+ responsive templates require a paid plan. Its drag-and-drop editor is user-friendly and includes stock photo access. However, the free version restricts template use and disables most integrations.

Topol handles basic responsive design but provides almost no automation or personalization tools. It works mainly for email design, not for full marketing campaigns. The export functions are capable but require a paid subscription.

Pricing & Plans:

• Free: Unlimited templates, 5GB data traffic (no pre-made templates).
• Pro: $10/month (full template access, integrations).
• Team: $15/month for 3 members, with each additional member costing $10.

User reviews position Topol as a highly-rated platform, with scores of 4.7/5 on G2 and 4.4/5 on Capterra. The company, founded in 2017, operates with 11-50 employees.

Conclusion

The selection of an email template builder requires evaluation across three critical dimensions: design flexibility, automation capabilities, and cost structure. Specialized design platforms supply templates but typically exclude automation features. Newsletter-focused tools prioritize audience growth mechanisms over creative control. Comprehensive marketing systems deliver automation functionality but create vendor dependency.

Organizations should identify solutions that align with their operational workflows and team competencies. For a consolidated approach, Stripo.email combines design resources, technical components, and collaborative functionality within a single environment.